2025 Mid-Year Market Update
What’s Happening in Hilton Head, Bluffton & the Lowcountry Real Estate Market?
As we reach the halfway point of 2025, the real estate market across Hilton Head Island, Bluffton, Beaufort, and Daufuskie Island is evolving. New data reveals growing inventory, longer days on market, and a modest shift in pricing trends—creating a more balanced environment for both buyers and sellers.
A Market in Transition
So far this year, new listings are up 12.6% compared to mid-2024, offering buyers more options and sellers more competition. While pending sales ticked up slightly by 1.4%, closed sales are down 6.3%, and the average days on market has risen to 65—a 27.5% increase. Despite slower sales, prices remain strong: the median sales price across the Lowcountry is up 2.7% to $555,569, while the average sales price has jumped 8.4% to $807,587.
Inventory is steadily growing, with active listings up nearly 29% and months of supply increasing to 4.8. This signals a return to more normalized market conditions—where buyers have time to shop, and sellers must stand out with competitive pricing and presentation.
Hilton Head Island: A Tale of Two Markets
Single-Family Homes: Listings rose 20.1%, closed sales increased 11.8%, and the median price jumped to $1.19M. Homes are selling in about 50 days on average.
Villas: Listings are up 8.4%, but closed sales fell 14.3%. The median price is holding at $530K, and villas are averaging 72 days on market.
While the single-family home market remains strong—particularly in luxury price points—villas are seeing a more pronounced shift with extended time on market and reduced buyer urgency.
Bluffton & Mainland Trends (29909 & 29910)
The Bluffton and Mainland markets are seeing more inventory (+15.6%) and a modest 1.2% increase in closed sales. The median price held steady at $537,740, while days on market rose to 64.
Communities like Sun City/Riverbend, Colleton River, and Hampton Hall saw strong sales growth, while areas such as Oldfield, Rose Hill, and Berkeley Hall experienced a softening in activity.
Community Highlights
- Sea Pines: +22.5% in home sales
- Wexford: +46.7%
- Long Cove: +76.9%
- Fripp Island: +32.5%
- Sun City/Riverbend: +8.8%
Meanwhile, villa-heavy neighborhoods like Forest Beach, Shipyard, and Palmetto Dunes are seeing slower volume and longer time on market.
Charter One Realty: Leading the Market
Charter One Realty continues to lead the Coastal Lowcountry market with over $874 million in closed volume year-to-date. We’ve represented more buyers and sellers over $1M than any other brokerage and operate the most visited local real estate website. Our listings also benefit from global exposure through Luxury Portfolio, LeadingRE, and Who’s Who in Luxury Real Estate.
What This Means for You
We’re entering a healthier, more balanced market. Buyers now have more choice and negotiating power, while sellers must price strategically and present their homes professionally. Properties that are priced right and marketed well are still moving—especially in desirable neighborhoods and price points.
View the Full 2025 Mid-Year Market Report
For a deeper dive into sales statistics, community-level data, and year-over-year comparisons, click below to access the full report.
2025 Mid Year Market Report
Let’s Talk Strategy
Whether you're thinking of buying, selling, or just want to know how these market trends impact your home’s value, I’m here to help. As a local Realtor® with Charter One Realty, I offer expert guidance and data-driven marketing strategies tailored to the unique dynamics of the Lowcountry market.
